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Published on Tue Feb 6, 2018 by David Colbran
Having a great logo is super important and its value can not be understated. In many ways, they are similar to photography, they create an instant impression and identity for your business or brand. So if you logo is poorly designed then you will have a difficult time catching the attention of potential customers.
And have a quick look around you now. Logos are everywhere and part of modern culture, whether you like it or not. These small little symbols are often very powerful decision-makers and demand careful consideration. However I think of them as business tools, rather than some form of high-brow visual art - they are there simply to identify organisations and nothing else. Others may add value to your logo but from a business point of view, it has to clearly identify you and help customers to remember the brand.
So think about your audience !
If you commission DJC Design to build a website, we are more than happy to quote as an option logo design. This is ideal for small start-ups looking for an affordable business solution. We can provide everything you need from web logos, through to designs ready for banners, pop ups and traditional printing. As web developers we can advise and supply alternate logos - so they appear clear and crisp on phones, while the full design appears on larger screen devices. Also we can provide a series of social media images - files sized correctly for all sorts of different platforms - these can be just you logo brand, or incorporate other offers or services.
We start the process by having a meeting and trying to find out as much as we can about your business and goals. We might look at competitors, what you like and more importantly what you don't like ! Then we go away, dose ourselves with coffee and come up with some ideas. Of course a deadline will be set and I will present concepts either in a meeting, or remotely via PDFs.
The first round of concepts may be all quite different, but at the end of the day, the decision will be yours. In the next stage of the process we will take on board your feedback on how they can be modified or improved before presenting some final versions. Once approval is made, then me and my team will go about creating a file archive of logos to match your requirements. These can include CMYK versions, web versions for both large screens and mobile usage, back and white versions and Favicons. Finally, if required we can help prepare a branding set of guidelines document - so you and your team, know what to use and where. This can be a stand alone PDF guide, or a hidden page in the admin area of your website.
So don't hesitate to contact me, if you need both a great website and some excellent logo ideas. I am confident I can offer an affordable solution.
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Author: David Colbran
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